Sunday, May 23, 2010

How to be a Best Seller

As artists, entrepreneurs, businessmen and businesswomen in the “people” industry, we have to be solid yet transparent enough with our product that our customers see themselves in us. Like if we were to stand in front of a mirror facing our customer that was looking into the mirror. You don’t want to totally block their view of the product with yourself, but you want them to see themselves veiled and packaged in you.

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